How to launch a profitable freelance business and ditch your 9-5 - FAST
Without a fancy degree, thousands of dollars in startup money, or previous experience.
For Moms Who Want More...
You’ve been told that the problem is you.
I screamed through tears at my husband...again. After a long day of teaching in the classroom, I had rushed to pick up our first born from daycare and was now rushing around the kitchen, trying desperately to make dinner, wash bottles, and squeeze in some precious family time before Mclaren’s bedtime. She watched quietly from her highchair as I rushed, rummaged, and wailed.
I knew deep in my soul there had to be a better way.
Sound Familiar?!
Are you tired of rushing through every single day?
Overwhelmed at the constant COVID changes and closures that are forcing you to try to mother like you don’t have a job and work like you’re not a mother?
SO stinkin’ sick of hearing how "this is just how it is! You have to sacrifice!”
Stressed, sad, and just downright angry that in 2020 you actually have to choose between earning money for your family or watching your sweet babies grow up?!
Four years ago...I was you. A high school English teacher trying desperately to find a way to make money and stay home with my baby. Everyone told me I wanted too much. Everyone told me it just wasn’t possible. Everyone told me to pick a lane. But...lucky for me...I didn’t listen to one.freaking.word.
I grew my freelancing business and doubled my old teacher salary...working where, when, and how I wanted. I turned in my resignation, picked Mclaren up from daycare for the very last time, and never looked back.
Soon, other moms started to reach out- wanting to know how I made this happen & how they could, too! While it took me months to land any clients with my DIY route...the moms who implemented my plans were getting results- fast! Like...quitting their jobs in one month fast!
The key difference?
My Live Free Fast Framework! When everything you need to launch a business- from the boring legal/tax info to the super-fun branding exercises- are all in one place...success isn’t only inevitable...it’s lightning fast!
Today, over 1000+ women have utilized my revolutionary program Overwhelmed to Overbooked to quit their jobs, land dream clients, and do it all with their families by their side!
It’s possible. And you can start right now.
But don't just take it from me...
The ROI came quickly, and so did the transition of being "overwhelmed" to being "overbooked."
Micala's course is truly amazing and life changing. She gives detailed, step-by-step actions to take to start your freelancing business- all while providing a ton of ongoing support. Her authenticity is refreshing, and I adore the community she created. I am empowered to live & work how I want because of her course!! I am forever grateful for this course!!
I have by far exceeded my income at my office job working 5-20 hours a week!
“I signed up for Micala’s program because I was ready to kick my freelance career into full gear so that I could stay home with my daughter, travel with my husband, and do fulfilling work. I am so much happier now.. I have tapped into creative skills that are flourishing and bringing me so much joy.”
freelancing is the future
42% of all workers age 22-34 freelance, and it's expected to be the majority of the workforce by 2027
51% of freelancers say they wouldn't take a traditional job, no matter how much they're offered
63% of freelancers think that having a diversified portfolio of clients is more secure than one employer
Launch your business --- love your life with
Build a profitable, stable freelance business ASAP
Break FREE with my power-packed, comprehensive, step-by-step guide to designing, launching, and growing the business of your dreams.
Match, double, or triple your current take-home pay (so you can FINALLY leave your 9-5)
Attract and land clients by leveraging the skills and experience you already have, even if you think you have none!
Master time management - stay focused & build your biz in as little as 20 minutes per day (no more wasting hours on Google & YouTube trying to DIY it all!)
Banish imposter syndrome and build your business badassery!
Join a community of successful, inspiring, powerful women ready to embrace and empower you. You can do this- but you will never have to do it alone!
Finally enjoy freedom, flexibility, and financial stability (without sacrificing precious family time or your sanity!)
Build the life and career you’ve always wanted- with your babies by your side as you conquer it all.
Module 01:
Fundamental Foundation
Jumpstart your journey by tackling all the big stressors! We will nail down the legal and financial side of your business, discover the WHY that will drive you, design a goal action plan, create the ultimate time management system & more!
A business that is legal and tax ready
Your realistic quit date and strategies to reach your goal
All the FREE tools and tech you need to run your business
Module 02:
Client Clarity
Now that you’re legal & ready, it’s time to identify your ideal clients! And trust me- it’s not anyone who will pay you! We’ll explore why ideal clients matter, how a narrowed approach actually leads to more opportunities, and how anticipating NOs will lead to a YES.
Your ideal client avatar
Methods to help you uncover the difference-making details about your dream partners
All the FREE tools and tech you need to run your business
Module 03:
Monetize and Maximize!
Now it’s time for the good stuff! It’s time to determine the skills and services you will offer and set your rates based on experience and expertise!
A profitable freelance service that will get you P.A.I.D.
A blueprint to price and package your services
Answers to all your pricing and packages questions
Module 04:
Brand Like A BOSS
Woohoo! We did it. You have the foundation in place to build the business of your dreams! Now we will develop a beautiful brand that attracts clients, even if you don’t have an eye for design!
A showstopping, cohesive brand that WOWS your ideal clients
Design tips and tricks to make branding your biz easy peasy lemon squeezy!
Spoiler Alert → This module is everyone’s favorite!
Module 05:
Go Live! Taking Your Business Online
It’s time to take your business out into the online world. You COULD build a Website, develop a loyal online following on Facebook/Instagram/Pinterest, grow an email list, & launch a blog. If you had unlimited skills, time, money, & knowledge. Or…you could just start booking clients. Today. With a basic knowledge of online engagement, a digital portfolio & a Facebook page...it’s all covered in step 5!
A portfolio that converts potential clients into paying clients
Client-attracting, fully optimized Facebook business and personal pages
Templates so all you have to do is drag, drop, and mark it done!
Module 06:
THE Client-Landing Method
It’s your time to shine! In this step, I’ll show you how to take that ideal client from your dreams to your inbox. We will work through strategies for landing clients, how to handle discovery calls, sending invoices & proposals, & the best way to track results & keep clients wanting more.
Proven processes to land clients online and in-person
Discovery call scripts and tips
Proposals, invoices, & contracts ready to go
A system to track and follow-up with your leads
All the templates you need to start contacting potential clients TODAY!
Module 07:
THE Client Retention Method
Are you ready to transform that one-time project into a long-term business relationship? In Module 7, we put all the pieces together to ensure your new clients transform into reliable monthly retainer income.
The super-secret client onboarding process that WOWs
Best practices to managing and maintaining awesome, long-term client relationships
Tough conversation scripts & tips
Upon completion of Overwhelmed to Overbooked, you will have so much more than just a legitimate, functional, and insanely profitable business. Which is pretty amazing on its own, don’t ya think?!
But it doesn’t stop there!
Sneak a peek at the two secret weapons that shift your success into overdrive...
Enjoy SIX months private access to the most AMAZING Facebook group for work at home moms on the internet. This group is only available to OTO students and alumni.
Join me every Wednesday at noon CST
The calls are virtual and informal! Join from work while on your lunch break or in the car while your kids sing in the background -- whatever you need to do to be there is encouraged! You can stay as long or as short as your schedule allows
Calls are recorded so you can watch the replay
Here’s what I know: Launching a business is not easy. Even with all the support and guidance included in OTO, life and business can be messy. You will derailed from time to time and experience setbacks. Everyone does!
Here’s what I know: Launching a business is not easy. Even with all the support and guidance included in OTO, life and business can be messy. You will derailed from time to time and experience setbacks. Everyone does!
The OTO Difference.
Maybe this isn’t the first time you’ve heard about launching a freelance business. Let’s be real...there are tons of programs out there offering super similar trainings and results as Overwhelmed to Overbooked.
How do you make a decision? Aren’t they all the same?
Absolutely not!
Training programs often fall into one of two categories…
Person A
Person B
They have flashy sales pages, amazing video tutorials, heck they’ve probably even published a book! Shouldn’t you invest in that freelance guru over some mom typing this while her 2-year-old draws on himself with permanent marker?! Here’s what they don’t tell you. Many times, those impressive guides are where the guru’s instruction stops. They let their teams handle training calls, DMs, and requests for feedback while they focus on those students paying $100K for mentoring programs.
Meet Aubree
Within 1 week of purchasing my course, Aubree signed her first client! Two months later, Aubree met her income goal & knew she would not need to return to teaching after maternity leave.
A teacher & mother with another baby on the way, Aubree was looking for a way to be home with her kids while still contributing to her family’s finances. Like most teachers, Aubree struggled with the guilt of caring for students vs. caring for her family. Removing that stress allowed Aubree to fully replace her teaching salary in less than 6 months!
Meet Haylee!
“If you are willing to work & you have dreams & are willing to listen to Micala’s advice, you can absolutely do it. You will be successful.”
Priorities shift after you have a baby. Although Hayley had always dreamed of being a teacher, the stress of juggling mom life with teacher life pushed her to seek other options. Now 3 months after enrolling in Micala’s program, Hayley is on track to replace her teacher salary & be a full-time WAHM!
Meet Jennifer!
“I can’t imagine going back to working a regular job after freelancing & working from home. It’s the perfect balance for our family.”
Jennifer was seeking freedom. Finding a job that allowed her to balance a career & family life seemed impossible. After purchasing Overwhelmed to Overbooked, Jennifer transitioned from a virtual assistant to copy editing & content writing. She met her first financial goal within months of purchasing!
When You Enroll in OTO...You ALSO Get:
Exclusive Access to OTO Job Leads
I've become known as one of the best resources for business owners looking to hire a freelancer -- this means exclusive job leads each day for you! A 6-month access pass to my top-secret job leads board is included with your OTO purchase!
Trello Board & Template Bundle
This course comes packed with multiple trello boards to help you organize your business and your clients! + over 50 templates to make building your business a breeze!
Get It Done Workbooks
Make Back Your Money, Honey Challenge!
Hit the ground running with the Make Back Your Money challenge to land your first client within 30 days of implementing the strategies I teach in module 6 THE Client-Landing Method.
Continuing Freelance Education
Portfolio & Confidence Builders
the ultimate bonus to end all bonuses….
Masters of Online Business Bonus!
Scheduling Posts on Facebook
Posting a Blog to WordPress
Hashtags & Hashtag Research
How to Edit a Podcast
How to Repurpose Content
How to Implement a Client's Social Media Strategy
How to pitch to potential affiliates
Pinterest Scheduling
Instagram Scheduling
Email Inbox Management
How to Build a Landing Page
Media Pitching
How to Create a Social Media Strategy & Content Calendar for a Client
How to build an email automation
My 7 Step Live Free Fast Framework (Value $2089)
Bonus: Masters of Online Business (Value $997)
Bonus: 6 Months Access to OTO Student Lounge (Value $997)
Bonus: 6 Months of Weekly Office Hours (Value $5,000+)
Bonus: 6 Months Exclusive Access to Job Leads (Value $2079)
Bonus: Trello and Template Bundle - Oh MY (Value $497)
Bonus: Get it done workbooks (Value $497)
Bonus: 6 Months of Guest Expert Trainings (Value $997)
Bonus: Make Back Your Money, Honey Challenge (Value $97)
Bonus: Portfolio & Confidence Boosters (Value $97)
TOTAL VALUE: $12,000+
YOUR INVESTMENT: 6 easy payments of $197
Choose the payment plan that works for you. No matter which plan you choose, you will gain immediate access to all lessons, resources, & our amazing community!
The OTO Guarantee
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Checkout some of our wins...Yours could be next!
My 7 Step Live Free Fast Framework (Value $2089)
Bonus: Masters of Online Business (Value $997)
Bonus: 6 Months Access to OTO Student Lounge (Value $997)
Bonus: 6 Months of Weekly Office Hours (Value $5,000+)
Bonus: 6 Months Exclusive Access to Job Leads (Value $2079)
Bonus: Trello and Template Bundle - Oh MY (Value $497)
Bonus: Get it done workbooks (Value $497)
Bonus: 6 Months of Guest Expert Trainings (Value $997)
Bonus: Make Back Your Money, Honey Challenge (Value $97)
Bonus: Portfolio & Confidence Boosters (Value $97)
TOTAL VALUE: $12,000+
YOUR INVESTMENT: 6 easy payments of $197
Choose the payment plan that works for you. No matter which plan you choose, you will gain immediate access to all lessons, resources, & our amazing community!